Dry January for Pubs and Bars: A Commended Low and No Alcohol Can
Ning MaFor Dry January, a pub or bar needs a no-alcohol drink that is more interesting than a lime and soda and takes no work behind the bar. TeaJoy's bubble tea can was commended for Best low/no alcohol drink at the UK Soft Drinks Awards 2025. It goes straight from the chiller to the customer, has 29 kcal per 330ml can, comes in a case of 12, and we send free samples so you can try it before you order.
The commendation
The UK Soft Drinks Awards are run by FoodBev Media, and the 2025 results were announced on 13 May 2025. TeaJoy's bubble tea cans, in both flavours, were shortlisted in three categories. They were a finalist for Best in can, a finalist for Best premium drink, and commended for Best low/no alcohol drink. For a licensed venue, that last one is the useful line: you can tell customers the drink in their hand was recognised by industry judges, not just picked off a wholesale list.
Why it suits January
Many people take part in Dry January, the campaign run by the charity Alcohol Change UK, and plenty of others cut down for the month without signing up. Most of them still go to the pub. They want something that feels like a drink in its own right, not a reminder of what they are missing. A bubble tea can stands out from the usual soft drinks in the fridge:
- It is different. Fruit juice and green tea with popping boba that bursts as you drink, which most pub drinks menus do not offer.
- It is light. 8.8 kcal and 2g of sugars per 100ml, so 29 kcal and 6.6g of sugars for the whole can.
- It suits more customers. The can prints vegan, gluten free, allergen free and halal on the side.
Chiller only: nothing to make
A busy bar does not have time to build a mocktail for every non-drinker on a Friday night. The can needs none of that. Each 330ml can comes with its popping boba already inside and a paper straw attached. The can says to chill and shake it before serving, so it goes in the back-bar chiller with your other soft drinks, and staff hand it over the same way they would a bottle of cola. There is no prep, no garnish and no training.
Two flavours, one case size
| Flavour | Case | Per can |
|---|---|---|
| Passionfruit & Strawberry | 12 x 330ml | 29 kcal, 6.6g sugars |
| Peach & Mango | 12 x 330ml | 29 kcal, 6.6g sugars |
Both flavours carry the same nutrition panel. The cans have a shelf life of 24 months from production, with the best before date on the base, so a case ordered for January will not be wasted if February is quieter.
Planning for January
- Order samples now. Taste both flavours with your team in the run-up to Christmas, and decide on your range before the new year rush.
- Put it on the menu by name. A line such as "TeaJoy bubble tea, commended Best low/no alcohol drink, UK Soft Drinks Awards 2025" gives non-drinkers a reason to pick it. Our menu description guide has more lines you can copy.
- Give it chiller space at eye level. Customers who are not drinking often ask what else there is. Being able to point at the can makes it an easy answer.
- Keep it on after January. Designated drivers, younger guests and people who drink less all year are the same customers in March.
How to order
You can order direct, with free delivery and a £200 minimum order, or through a wholesaler that already carries TeaJoy: Bidfood, Delicious Ideas Food Group, Savona Foodservice, Hunt's Food Group or Epicurium. Samples, trade terms and the order form are on our wholesale page, and TeaJoy cans for trade has the full can specification.
Questions licensees ask
Does the can contain any alcohol?
No. It is a soft drink made with fruit juice, green tea extract and popping boba.
How many calories are in a can?
29 kcal per 330ml can, from 8.8 kcal per 100ml. Our calorie guide has the full nutrition panel.
Does it need to be kept in the fridge?
Store cases somewhere cool and dry, then chill the cans before serving, as the can says.
Can I get samples before ordering?
Yes. Request free samples on our wholesale page.
Get your chiller ready for January
Ask for free samples on our wholesale page, or browse both flavours in our cans collection.