Tea & Coffee Trade Journal reports TeaJoy's Amazon home kit debut

Tea & Coffee Trade Journal reported on 9 September 2025 that TeaJoy had launched bubble tea home kits on Amazon UK, its first direct-to-consumer move after building a foodservice business. The Fruit Bubble Tea Kit, made with passionfruit and mango tea and strawberry and passionfruit popping boba, and the Milk Bubble Tea Kit, made with brown sugar and classic milk tea and instant tapioca pearls that need no cooking. Each kit makes four servings and comes with jumbo eco-straws and instructions, with no other equipment needed.

The piece noted the launch followed TeaJoy being named London Food & Drink Startup of the Year at the 2025 UK Startup Awards, and that the brand planned to put ready-to-drink canned bubble tea on retail shelves that autumn, alongside expansion into European markets. Ning Ma said the kits were designed "to bring the fun of bubble tea into people's homes," adding they were "perfect for gifting and DIY bubble tea parties." Read the piece on Tea & Coffee Trade Journal, the trade title covering the tea and coffee sector. Try the kits yourself on our home kits page.

What's inside each kit

The Fruit Bubble Tea Kit includes two Passionfruit & Mango tea sachets and two Strawberry & Passionfruit popping boba portions, plus four wide paper straws and easy instructions. The Milk Bubble Tea Kit includes two Brown Sugar Milk Tea sachets and two Classic Milk Tea sachets, with four portions of instant tapioca pearls. Both kits are vegan, allergen-free and ready in under a minute.

Why the trade took notice

Tea & Coffee Trade Journal has covered the global tea and coffee industry for over a century. Its readership includes buyers, distributors and operators across the sector. For TeaJoy, being featured in its pages was a signal to the trade that ready-to-drink bubble tea and DIY kits are no longer a niche trend - they're a category worth watching.

Where TeaJoy is going next

Since the Amazon launch, TeaJoy has continued to expand its ready-to-drink range, with canned bubble tea now available online and through retail partners. The brand also plans to expand into European markets. With flavours including Peach & Mango and Passionfruit & Strawberry, the cans are low in sugar, vegan and made with real fruit juice.

About TeaJoy

TeaJoy was founded by Ning Ma, a former restaurateur who was frustrated by the complex, time-consuming process of serving bubble tea. She developed her own recipes to make it simple, consistent and joyful. Today, TeaJoy has sold over 2.5 million drinks and is served in more than 800 UK locations.