Eat. Drink. Sleep. covers TeaJoy's Amazon home kit launch

Eat. Drink. Sleep. reported on TeaJoy's move into direct-to-consumer sales on 12 September 2025. The piece covers the Fruit and Milk bubble tea home kits launched on Amazon UK, alongside TeaJoy's existing foodservice business supplying more than 800 outlets.

The Amazon listing gave TeaJoy a second sales channel alongside the wholesale and foodservice supply that already reaches more than 800 outlets. Rather than ordering through a cafe, restaurant or other venue that stocks TeaJoy, shoppers on Amazon UK could now buy the Fruit kit or the Milk kit directly and make bubble tea themselves at home. The coverage placed the launch in the context of TeaJoy's wider growth, from a foodservice supplier built up over several years to a brand now selling straight to consumers through one of the UK's largest online marketplaces.

For TeaJoy, the two kits mark a first step into direct-to-consumer retail, sitting alongside the trade side of the business rather than replacing it. The two channels serve different buyers: the foodservice side supplies venues that serve bubble tea to their own customers, while the Amazon kits let a shopper make it themselves at home. Read the piece on Eat. Drink. Sleep.. Try the kits yourself on our home kits page.