Eat. Drink. Sleep. covers TeaJoy's Amazon home kit launch

Eat. Drink. Sleep. reported on TeaJoy's move into direct-to-consumer sales on 12 September 2025. The piece covers the Fruit and Milk bubble tea home kits launched on Amazon UK, alongside TeaJoy's existing foodservice business supplying more than 800 outlets.

The Amazon listing gave TeaJoy a second sales channel alongside the wholesale and foodservice supply that already reaches more than 800 outlets. Rather than ordering through a café, restaurant or other venue that stocks TeaJoy, shoppers on Amazon UK could now buy the Fruit kit or the Milk kit directly and make bubble tea themselves at home. The coverage placed the launch in the context of TeaJoy's wider growth, from a foodservice supplier built up over several years to a brand now selling straight to consumers through one of the UK's largest online marketplaces.

For TeaJoy, the two kits mark a first step into direct-to-consumer retail, sitting alongside the trade side of the business rather than replacing it. The two channels serve different buyers: the foodservice side supplies venues that serve bubble tea to their own customers, while the Amazon kits let a shopper make it themselves at home. Read the piece on Eat. Drink. Sleep.. Try the kits yourself on our home kits page.

What makes the kits different

The Fruit Bubble Tea Kit includes Passionfruit & Mango tea sachets and Strawberry & Passionfruit popping boba. The Milk Bubble Tea Kit includes Brown Sugar Milk Tea and Classic Milk Tea sachets with instant tapioca pearls. Both kits make four servings, come with jumbo eco-straws, and are ready in under a minute. There's no cooking and no specialist equipment - just add water or milk, ice, and serve.

Why direct-to-consumer matters

Selling on Amazon opens up a very different audience to the foodservice business. Trade buyers are operators - cafés, restaurants, hotels - who serve drinks to their customers. Amazon shoppers are individuals looking for a fun, easy treat at home. By serving both, TeaJoy reaches more people without changing its core product.

Where TeaJoy is going next

Since the Amazon launch, TeaJoy has continued to expand its ready-to-drink range, with canned bubble tea now available online and through retail partners. With flavours including Peach & Mango and Passionfruit & Strawberry, the cans are low in sugar, vegan, and made with real fruit juice.

About TeaJoy

TeaJoy was founded by Ning Ma, a former restaurateur who was frustrated by the complex, time-consuming process of serving bubble tea. She developed her own recipes to make it simple, consistent, and joyful. Today, TeaJoy has sold over 2.5 million drinks and is served in more than 800 UK locations.