ChannelX analyses TeaJoy's move into direct-to-consumer retail

ChannelX covered TeaJoy's move into direct-to-consumer retail in September 2025, when the brand launched bubble tea home kits on Amazon UK. The piece looks at the strategy behind the launch alongside TeaJoy's existing foodservice supply business. Read the piece on ChannelX. Try the kits yourself on our home kits page.

Back to blog